Coverage out of Canada on the launch of Matterkind as it subsumes Cadreon. The brief article details Matterkind’s positioning and offering, in which “the new unit, Matterkind, will focus on buying through a “channel-less” approach, optimizing through audience data instead.”

Read the original article on Media In Canada.

“IPG has launched Matterkind, a new proposition that subsumes the Cadreon brand and teams globally. Clay Gill, local CEO of Cadreon, will become CEO of Matterkind Australia, and said the new company “offers clients a more cohesive and effective approach to their media investments.” Coverage out of Australia on the launch of Matterkind by reporter Brittney Rigby. Clay Gill discusses Matterkind’s positioning, stating: “Our investment in data and technology and the launch of a powerful set of new applications within our Marketing Intelligence Engine, ensures our clients have access to the most wide-ranging and effective addressable solutions to drive brand growth.”

Read the original article on Mumbrella.