Amongst a common topic of conversation in recent times, this piece further highlights the need for change in marketing after emerging from this global pandemic. As suggested by Ryan Murdoch, it is now a time for brands to re-evaluate their business and consider adjusting to the new reality, “The reality is that most clients allocate marketing budgets on a simple sales to advertising ratio and this has been the case since the dawn of brands. The need for immediate returns and a clear line of sight on what is working and what is not, is pivotal now more than ever.”

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