Performance marketing used to be about one thing: brute-force results at the lowest cost.

But the last few years has changed performance marketing. It’s evolved. Disruption brought about rapid digital innovation and reshaped customer behavior and expectations. Outcome-based approaches – enabled by new technology and insights – have given rise to a new era of performance marketing that can deliver not only more predictable, sustainable results but also better, more conscious customer experiences. Even in the face of uncertain economic headwinds.

Download Six Outcomes of A New Generation of Performance Marketing to learn how marketers can take advantage of these new outcome-based trends and techniques, and how they have delivered powerful, measurable results for two different brands.