Advertising Week: Are You Taking a Data-Driven Approach to Affiliate Marketing?

Once an afterthought in martech, affiliate marketing is rapidly becoming a darling in the digital ecosystem. In the latest Advertising Week article, William Hamer-Jones, VP of Partnerships & Affiliate, outlines how data technology is strengthening its position. He also discusses to how unlock the ability to make real connections to real people and integrate affiliate marketing with your wider marketing mix for valuable, measurable outcomes. Read more to learn how this channel is harnessing data to create new opportunities and overcome barriers in the marketing landscape. 

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