“It is so fantastic that retailers, travel companies, and entertainment companies are all building these media networks, because… competition breeds innovation,” shares Nancy Hall, CEO of Matterkind.
Advertising Week 2022 kicked off earlier this year with a panel filled with dynamic insight into the future of digital marketing, hosted by Drew Stein, Founder and CEO of Audigent. The Retail Media Network “playbook” was front and center as a core trend, where data-rich companies are becoming media powerhouses, and how that trend was extending far past just retailers. The make-up and role of agencies in the future was a heavily discussed topic: “The media agency of the future still has to be expert at strategy and planning and buying…it also has to be expert in data, in tech, in measurement, in identity, in compliance…in order to future proof their brands’ business,” Hall said.
Watch the full panel discussed, originally posted on Advertising Week, and learn more about digital transformation, changes in advertising, and what a cookieless future will look like.