A data-driven, outcome-focused approach to affiliate marketing.
Only from Matterkind.
Affiliate marketing programs have historically lacked transparency, insight and partnership options. Due to advancements with data and tech, brands can enjoy a much more sophisticated affiliate marketing program. Because of these innovations, affiliate channel acquisition programs can now represent up to 30% of brand revenue.
The Matterkind Difference
A Data-Driven Approach To Affiliate Marketing
Establish new types and categories of partnerships that align with your strategy to drive the best business outcomes. This first-to-market approach powers consistent interactions with high-value audiences, while engaging with them across other marketing channels. Our Affiliate Outcomes capability analyzes results to understand which partners and audiences are driving your desired outcomes. Our reporting and insights power transparency and partner mix optimization to champion affiliate program performance.
NEW AND EMERGING PARTNERSHIP TYPES AND CATEGORIES
TRANSPARENT PARTNER MIX OPTIMIZATION
ADDRESSABLE CAPABILITIES POWER AN AUDIENCE-FIRST APPROACH
DE-SILO THE AFFILIATE CHANNEL TO INCORPORATE IT INTO THE OVERALL MARKETING MIX
Audience-First, Affiliate Outcomes Marketing includes:
Affiliate Outcomes improved sales by +35% YoY:
Affiliate marketing played a small part in the brand’s business.
Data, insights and learnings from Affiliate weren’t shared with other teams or channel owners
Extremely limited partner diversification
Lack of measurement, transparency, attribution, and deduplication of the channel