Affiliate Outcomes – Matterkind

A data-driven, outcome-focused approach to affiliate marketing. Only from Matterkind.

Affiliate Outcomes

is Matterkind’s proprietary suite of connected solutions delivering guaranteed outcomes for digital & affiliate advertisers, media buyers, and growth marketers looking to maximize the return on their digital media investments.

Here’s How:

THE MATTERKIND DIFFERENCE

A Data-Driven Approach To Affiliate Marketing

Establish new types and categories of partnerships that align with your strategy to drive the best business outcomes. This first-to-market approach powers consistent interactions with high-value audiences, while engaging with them across other marketing channels. Our Affiliate Outcomes capability analyzes results to understand which partners and audiences are driving your desired outcomes. Our reporting and insights power transparency and partner mix optimization to champion affiliate program performance.

OUR OFFERING

Audience-First, Affiliate Outcomes Marketing includes:

◢ STRATEGY

◢ PARTNER MANAGEMENT

◢ OPERATIONS

◢ BRAND PROTECTION

◢ REPORTING

◢ MEASUREMENT

Affiliate Outcomes improved sales by +35% YoY:

BRAND CHALLENGES:

Affiliate marketing played a small part in the brand’s business.

Data, insights and learnings from Affiliate weren’t shared with other teams or channel owners

Extremely limited partner diversification

Lack of measurement, transparency, attribution, and deduplication of the channel

OUR SOLUTION:

Alignment with all internal partnership teams at the brand across PR, Social, Marketing, Branding teams

Partner performance transparency achieved by implementing measurement into the overall marketing mix

Affiliate program de-siloed and championed within the organization

New incremental partners introduced, removing partner dependencies

THE MATTERKIND DIFFERENCE

A Data-Driven Approach To Affiliate Marketing

NEW AND EMERGING PARTNERSHIP TYPES AND CATEGORIES

TRANSPARENT PARTNER MIX OPTIMIZATION

ADDRESSABLE CAPABILITIES POWER AN AUDIENCE-FIRST APPROACH

DE-SILO THE AFFILIATE CHANNEL TO INCORPORATE IT INTO THE OVERALL MARKETING MIX

Affiliate Outcomes improved sales by +35% YoY: