Uniting and empowering the voices of our community. 
IMPACT—
uniting our people to focus on what matters.
Our Story
Impact encourages everyone to be a part of the conversation to activate change.
As an employee led organization, we promote and represent inclusion and diversity in our community. Together, we address the challenges and opportunities for under-represented groups, through the lens of the AdTech industry.
Our Motivation
As an industry, we’ve got work to do if we are going to change today’s statistics and realize a truly diverse and inclusive world. We’re happy to lead that charge.
Increase the gender distribution to be 50% women across the globe, up from 45% currently.
Increase the number of women in leadership positions in each country.
Increase Black talent representation to 13% in the United States, up from 5% currently.
Our Programs
In a continued partnership with The Ad Council, Matterkind strives to not just respond to culture but to drive it—sparking new behaviors and moving our industry forward. Recently, Matterkind has launched campaigns focused on COVID-19 response and voting initiatives.
Frontline for Veterans in Media is a grassroots organization formed in 2020 to provide a voice and community for military veterans and their supporters in the Media and AdTech industries.
Always in Service: Since 2018, the Veterans of Matterkind have led a myriad of community service programs, including an ongoing Toys for Tots campaign.
The Redirect is a turnkey way to tap into a curated list of inventory that is owned, operated, or directly generates revenue for BIPOC. The Redirect enables advertisers to specifically support the BIPOC ad ecosystem through biddable activity as an extension of their existing campaigns.
