Erica Schmidt has led Matterkind for the past six years with a focus on a people-first approach to engaging audiences and driving brand growth regardless

As 2022 arrives it’s sure to be another year of addressable expansion. The pandemic is driving addressable adoption, as are developments in data use and

Let’s be honest, the pandemic has affected us all; but it’s been particularly traumatic to those who were already struggling prior to the current world

Once an afterthought in martech, affiliate marketing is rapidly becoming a darling in the digital ecosystem. In the latest Advertising Week article, William Hamer-Jones, VP of Partnerships

with Elizabeth Schwartz, Mike Miller, and Nancy Hall about the depreciation of third-party cookies, new regulations and consumer trends to learn how Matterkind helps advertisers

By the end of 2020 direct mail was a $16bn market, with a core group of loyal industries that continued to spend, such as finance

Matterkind UK is proud to have achieved certification for the IAB Gold Standard 2.0. The IAB Gold Standard is an initiative which aims to improve the digital advertising experience,

How do marketing and environmentalism effectively co-exist? It’s a question I’ve grappled with for a long time, especially now, as the future of the two are inextricably

We live in unprecedented times. And with all that’s already happened across the globe in 2020, it’s easy to forget that we’re only halfway through

Innovation is a concept that engenders both universal alignment and universal confusion. We all agree that innovation is necessary but can’t agree on the right

In 2009, through a bit of odd inspiration, an intern at Yelp created Yelp Monocle, the first Augmented Reality (AR) app released for the iPhone. By

“(Digital) Audience buying (used interchangeably with programmatic and self-service buying) has been around since the early 2010s, however it still remains a complex concept. It

It occurs to me that as I was writing this article, the timing falls at a critical time in our country’s history where bigger and