Addressability is Key to a Healthy Ad Ecosystem: Q&A with Erica Schmidt, Matterkind

In this Q&A with Exchangewire, Global CEO Erica Schmidt discusses concerns of how advertisers use consumer data, how the industry is responding to the need for a more accountable ecosystem, and how Matterkind intends to transform the industry. Additionally, she outlines Matterkind’s strategic positioning and its key differentiators: “We believed that we were in a position to do more than create another iteration of Cadreon: we really felt that we had all the assets, the technology, and the enriched and healthy data, to transform our approach to the ecosystem. We created Matterkind to brings the heritage of over 10 years of Cadreon whilst expanding the aperture of what we do.”

Read the original article on ExchangeWire.