Marketing: The Guardian of Culture & (Potential) Agent of Sustainability

How do marketing and environmentalism effectively co-exist? It’s a question I’ve grappled with for a long time, especially now, as the future of the two are inextricably linked. By definition, marketing is “the process or technique of promoting, selling, and distributing a product or service,” (Merriam Webster). Environmentalism is the “advocacy of the preservation, restoration, or improvement of the natural environment” (Merriam Webster). 

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