The ever-evolving adtech landscape requires forward-thinking leaders who understand how to best leverage addressable activation. In the latest Oracle Advertising Agency Spotlight, Mike Williams talks with Elizabeth Schwartz, Mike Miller, and Nancy Hall about the depreciation of third-party cookies, new regulations and consumer trends to learn how Matterkind helps advertisers reach consumers amid dynamic adtech industry changes.
Based on current and impending privacy regulations, as well as the ultimate demise of the third-party cookie, brands need to focus on building out a scalable, first-party database.
Elizabeth Schwartz, VP New Business Development
View the full article: https://blogs.oracle.com/advertising/post/agency-spotlight-matterkind-helping-amid-dynamic-adtech-industry-changes
