The proliferation of location-driven apps, smartphones and IoT-enabled devices has resulted in a plethora of data in just a few short years. And the volume of location data is set for explosive growth. Just think of all the apps you use every day that require your location such as Seamless, Airbnb, Tinder, Uber, Waze, Snapchat, Instagram, Hotel Tonight, TaskRabbit and Amazon to name a few. Each of these apps pinpoint where consumers are at a specific time. Location-targeted ad spend is projected to reach $35.5 billion by 2021 and $38.7 billion by 2022, roughly 45% of total mobile ad spend.
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