In this piece, Matthieu examines how the current global crisis has led to consumers’ return to traditional media. Using research studies and collective data, he further describes how “by staying at home and focusing on their essential needs, people have returned to more traditional media channels, which help with two important priorities: first, navigating the consequences of the pandemic, impacted primarily by the decisions of local government; and, of course, staying entertained.”
Kinesso is our partner and parent company.
Read the original article on Kinesso.com
Matterkind drives better business outcomes while putting the customer experience first.
100 West 33rd St., 9th Floor
New York, NY 10001
Company
Our Offerings
© 2022 Matterkind
