Performance-based marketing is on the rise, and it’s no wonder—the past few years have been tough on brands, and with tight budgets, marketers know they need to prove the impact of their campaigns.
These disruptions brought on rapid digital transformation, and reshaped both customer behavior and expectations. We know that outcome-based approaches have given rise to a new era of performance marketing that can deliver not only more predictable, sustainable, solid figures and results. Even in the light of economic uncertaintity.
Marketers know that during unpredictable times, their work is all too often placed on the wrong side of budget constraints, so it’s no surprise we’re seeing a surge in outcome-based marketing practices that deliver proven returns on ad spend.
Here at Matterkind, we want to show you how marketers can take advantage of these new outcome-based trends and techniques.