Optimization Engine
Utilizes smart, dynamic models to unify data for one view across all media buys and enables optimization of multiple KPIs and campaign attributes in-flight and in real-time.
Audience Hub
Identifies effective and efficient audience reach and frequency, unified across multiple platforms, with respect to consumer privacy all in one view. This allows for more impactful media buys, creates more purposeful connections with customers, and eliminates wasted marketing spend.
Audience Console
Creates unique High Value Audience profiles with true audience sizing, effective reporting, and powerful insights through person-level data.
Media Mix Modeling
Provides the true opportunity size of audiences across all addressable channels through tailor-made modeling solutions, amplified by machine learning.
