What the Local Media Economy’s History Indicates for Today’s Challenges

In this piece, Matthieu examines how the current global crisis has led to consumers’ return to traditional media. Using research studies and collective data, he further describes how “by staying at home and focusing on their essential needs, people have returned to more traditional media channels, which help with two important priorities: first, navigating the consequences of the pandemic, impacted primarily by the decisions of local government; and, of course, staying entertained.”

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