Why Augmented Reality May Finally Live Up to Its Potential

In 2009, through a bit of odd inspiration, an intern at Yelp created Yelp Monocle, the first Augmented Reality (AR) app released for the iPhone. By that time AR had been around for decades, allowing us to use computers to modify and enhance our view of the real world. But this app was different. For the first time millions of consumers had a device in their pocket capable of augmenting their world view wherever they had cell reception.

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