A data-driven, outcome-focused approach to affiliate marketing.
Only from Matterkind.

Addressable Affiliate

 

Affiliate marketing programs have historically lacked transparency, insight and partnership options. Due to advancements with data and tech, brands can enjoy a much more sophisticated affiliate marketing program. Because of these innovations, affiliate channel acquisition programs can now represent up to 30% of brand revenue.

HERE'S HOW

Strategy

Partner Management

Operations

Brand Protection

Reporting

Measurement

Addressable Affiliate improved sales by +35% YoY:

Brand Challenges

  • Affiliate marketing played a small part in the brand’s business.

  • Data, insights and learnings from Affiliate weren’t shared with other teams or channel owners

  • Extremely limited partner diversification

  • Lack of measurement, transparency, attribution, and deduplication of the channel

Our Solution

  • Alignment with all internal partnership teams at the brand across PR, Social, Marketing, Branding teams

  • Partner performance transparency achieved by implementing measurement into the overall marketing mix

  • Affiliate program de-siloed and championed within the organization

  • New incremental partners introduced, removing partner dependencies

Interested in Learning More?