A data-driven, outcome-focused approach to affiliate marketing. Only from Matterkind.

Affiliate Marketing

is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliates own marketing efforts.

Affiliate marketing programs have historically lacked transparency, insight and partnership options which has lead to questions about its effectiveness as a channel. New types and categories of affiliate partnerships have emerged more recently, in part ushered by advancements in technology and data, which have allowed brands to build much more sophisticated affiliate marketing programs. In some cases, affiliate channel acquisition programs now represents 30% of brand revenue for mature programs.

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Strategy

Partner Management

Operations

Brand Protection

Reporting

Measurement

Matterkind helped one brand improve sales revenue performance through affiliate marketing channels by +35% YoY:

Brand Challenges

  • Affiliate marketing played a small part in the brand’s business.

  • Affiliate was sitting in a channel silo, data, insights and learnings were not shared with other teams or channel owners (existing agency not having any engagements)

  • High dependencies and risk on sales coming from a handful of partners

  • Lack of measurement, transparency, attribution, and deduplication of the channel

Our Solution

  • Our affiliate team aligned with all internal partnership teams at the brand and helped educuate from within (PR, Social, Marketing, Branding teams)

  • Implemented measurement, transparency and tracking to incorporate the affiliate channel into the overall marketing mix and now understand the channel and partner value

  • Successfully de-siloed the affiliate program and helped champion the channel with the organization

  • Ran a full partner audit and successfully removed partner dependencies by introducing and onboarding new incremental partners (influencers, brand to brand, mobile, podcast, and student sites)

Interested in Learning More? Let us build a customized plan for your affiliate marketing goals. We will start by offering a free performance forecast to show you how much revenue your affiliate marketing program could be generating for your business.