A data-driven, outcome-focused approach to affiliate marketing. Only from Matterkind.
is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliates own marketing efforts.
Affiliate marketing programs have historically lacked transparency, insight and partnership options which has lead to questions about its effectiveness as a channel. New types and categories of affiliate partnerships have emerged more recently, in part ushered by advancements in technology and data, which have allowed brands to build much more sophisticated affiliate marketing programs. In some cases, affiliate channel acquisition programs now represents 30% of brand revenue for mature programs.
The Matterkind Difference
A Data Driven Approach To The Affiliate Channel
We deliver and fully manage a customized strategy and program which focuses on establishing new types and categories of partnerships that align with your brand’s strategy and drive the best outcomes for the business. Our data-driven, addressable capabilities enable a first-to-market approach to power consistent interactions with ideal audiences, coordinate engagement with them across other marketing channels and accurately measure results to understand which partners and audiences produce desired outcomes. Comprehensive reporting and insights power transparency and partner mix optimization and help marketers champion affiliate program performance.
NEW AND EMERGING PARTNERSHIP TYPES AND CATEGORIES CUSTOMIZED FOR YOUR BRAND
DATA-ENABLED MEASUREMENT POWERS TRANSPARENCY AND PARTNER MIX OPTIMIZATION
ADVANCED TECHNOLOGY AND ADDRESSABLE CAPABILITIES POWER AN AUDIENCE-FIRST APPROACH
MULTIPLE TEAMS ARE NOW USING THE CHANNEL & METHODOLOGIES
AGENCIES ARE DE-SILOING THE AFFILIATE CHANNEL AND INCORPORATING AFFILIATE INTO THE OVERALL MARKETING MIX
Our Audience-First Addressable Affiliate Marketing solution is a white glove service for brands that includes:
Matterkind helped one brand improve sales revenue performance through affiliate marketing channels by +35% YoY:
Affiliate marketing played a small part in the brand’s business.
Affiliate was sitting in a channel silo, data, insights and learnings were not shared with other teams or channel owners (existing agency not having any engagements)
High dependencies and risk on sales coming from a handful of partners
Lack of measurement, transparency, attribution, and deduplication of the channel