While many marketers are trying to spruce up their current technologies and bring new concepts to the table in 2023, one of the vital areas of opportunity that should not be forgotten is affiliate marketing. While affiliate marketing has been around the block a time or two, a lot has changed over the years, and it’s worth exploring for your brand. Affiliate marketing is a tried and true strategy with new features as an integral part of highly measurable, full-funnel marketing plan.
Sean Popen, EVP of Matterkind, understands the true power of affiliate marketing and wants you to harness its abilities. In a recent article on The Drum, he outlines five reasons why affiliate needs to be part of your 2023 marketing plan.