Apple recently announced several new features in their upcoming release of iOS 14. Of note to the advertising world were several announcements around privacy that are likely to have long term effects on the large mobile advertising industry. These updates are in keeping with Apple’s decision to help give consumers the tools to manage how their data is used in the mobile ecosystem and providing them the ability to give explicit consent in regard to tracking behaviors and location across multiple applications by third parties. The changes also align with core aspects required by GDPR and other privacy and data protection laws, requiring controls for people and transparency of data practices.
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