Interpublic Group Launches Addressable-Advertising Specialist Matterkind

“As advertisers press for the use of increasingly granular data on consumer preferences and habits to help them place their commercials in just the right venue and at the most opportune moment, Interpublic Group is launching a new unit devoted to helping marketers connect to customers no matter the screen they are scanning.” Initial coverage on the launch of Matterkind covered in Variety by Brian Steinberg. The article discusses the new offering and direction of the business, and features interviews with Matterkind Global CEO, Erica Schmidt and Arun Kumar Chief Data Officer, IPG & CEO of Kinesso.

Read the original article on Variety.