Andreas Schwibbe covers digital marketing, with emphasis delivering appropriate messaging to customers while guaranteeing respect, ethics, and privacy. He says, “everyone knows marketing works best when it perfectly addresses the audience – and that includes respect, data ethics, safety, and security.” Andreas underlines the challenges of guaranteeing respect, ethics, and privacy to people while simultaneously ensuring smart, big data analysis to enable client success. Using the story of Where’s Waldo?, he playfully demonstrates how the blockchain and cryptography science principle, “zero-knowledge proof,” can be slightly adjusted into a new kind of digital marketing solution, which delivers both privacy and data analysis at scale.
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