Performance marketing has quickly become the darling of the digital marketing world. Of all the available channels, lead generation campaigns are among the most important, effective implements in the marketer’s toolbox, but they’re also the most potentially complex – and misunderstood. In the latest article in The Drum, Matterkind’s VP of lead generation strategy, Wendy Herzberg, lays out a four-point customer-centric blueprint for ensuring lead gen success.

Read more about lead generation in our blog article, 3 Ways You Could Be Growing Your Business Through Marketing.