Retail media networks have quickly become a hot topic. In an ever-changing, privacy-centric advertising landscape, the RMN marketplace is due for major evolutionary advances in the coming months and years. RMNs allow brands to reach the retailers’ customers with relevant, personalized advertising across a variety of digital channels, all powered by first-party data from the retailer. This high-quality data presents untapped opportunities, and RMN networks are flourishing in light of the new advertising environment.

Check out article by Matterkind US CEO, Nancy Hall, on The Drum for more details around the potential upcoming changes in exciting media space.