In response to the COVID-19 pandemic, the Ad Council, in partnership with Cadreon (now Matterkind), The Trade Desk, and Acxiom, launched a programmatic private marketplace (PMP) for public service announcements. In this feature on Adage, read about the first-ever Ad Council Private Marketplace, and learn more as Nancy Hall, SVP of Programmatic, East, weighs in on the combined efforts to deliver the right message to the right audience.
Read the original article on AdAge.
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