IPG launches new company Matterkind, subsuming Cadreon brand and teams

“IPG has launched Matterkind, a new proposition that subsumes the Cadreon brand and teams globally. Clay Gill, local CEO of Cadreon, will become CEO of Matterkind Australia, and said the new company “offers clients a more cohesive and effective approach to their media investments.” Coverage out of Australia on the launch of Matterkind by reporter Brittney Rigby. Clay Gill discusses Matterkind’s positioning, stating: “Our investment in data and technology and the launch of a powerful set of new applications within our Marketing Intelligence Engine, ensures our clients have access to the most wide-ranging and effective addressable solutions to drive brand growth.”

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