The evolution of retail media networks is accelerating, fast. As these networks grow in number, scale, and diversity of offering, the opportunities for brands are growing right alongside. But so are the challenges to creating ROI-maximizing retail media network (RMN) strategies. In the latest article in The Drum, Zach Weinberg, VP of e-commerce at Matterkind, sets out the key considerations for successfully navigating the RMN ecosystem. Read the full article here.
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